One of the most common reason why lawns die is soil compaction. Literally the soil is pressed too tight. It's also the least acted upon.
Most people just hit their lawn with fertilizer thinking that it will fix the lawn. No can do if your lawn is compacted. You un-compact a lawn my aerating it. I use aerating shoes, which are sandal looking things with nails sticking out of the bottom. you stomp all over the areas where the soil is compacted and the entire lawn a couple times a season. If your lawn is going to get used a lot aerate more frequently.
the aerating shoes also alert me to another common problem, lack of soil depth. If your soil is too shallow your lawn can't propagate (shoot roots and rhizomes) most lawn grass species need a soil depth of at least 5-6 inches. In areas where your soil depth is shallow the only thing you can do is add more soil.
If your entire lawn is dead, it's likely because someone killed it. You can OVER fertilize a lawn easily. The lawn will burn and die. If your entire lawn is dead it might be worth roto-tilling it and starting over. Start now and you'll be walking on it in June/July.
You may want to test your soil for acidity or lack there of (base). You do this with a PH tester. If you live in an area with acid rain, you soil might be too acidic for grass to grow. You would then take a spreader and run some limestone to help neutralize your soil.
Take a look at the amount of sun that your plot gets. A common problem with home lawn keepers is choosing the wrong lawn seed type for their area, and the amount of sun that your plot gets. Grass is a living thing that feeds itself from sunlight and the nutrients in the ground. If you have a Sun worshipping grass like fescue tall turf type and you put it in the shade it will die on you. Conversely if you have a shade loving grass, in full sun the majority of the day, it may not propagate fully.
So in review;
1. Test for soil compaction
2. Test for soil depth
3. Test for PH
4. Monitor amount of sunlight that your plot gets
Act upon the results.
If you have any questions shoot me a message.
Good Luck!